Development of an interactive social media tool for parents with concerns about vaccines.

ABSTRACT:

Objective

Describe a process for designing, building, and evaluating a theory-driven social media intervention tool to help reduce parental concerns about vaccination.

Method

We developed an interactive web-based tool using quantitative and qualitative methods (e.g., survey, focus groups, individual interviews, and usability testing).

Results

Survey results suggested that social media may represent an effective intervention tool to help parents make informed decisions about vaccination for their children. Focus groups and interviews revealed four main themes for development of the tool: Parents wanted information describing both benefits and risks of vaccination, transparency of sources of information, moderation of the tool by an expert, and ethnic and racial diversi

SUBMITTER: Shoup JA 

PROVIDER: S-EPMC7651778 | biostudies-literature | 2015 Jun

REPOSITORIES: biostudies-literature