Using interpersonal communication strategies to encourage science conversations on social media.

ABSTRACT: Today, many science communicators are using social media to share scientific information with citizens, but, as research has shown, fostering conversational exchanges remains a challenge. This largely qualitative study investigated the communication strategies applied by individual scientists and environmental non-governmental organizations on Twitter and Instagram to determine whether particular social media practices encourage two-way conversations between science communicators and citizens. Data from Twitter and Instagram posts, interviews with the communicators, and a survey of audience members were triangulated to identify emergent communication strategies and the resulting engagement; provide insight into why particular practices are employed by communicators; and explain why audienc

SUBMITTER: Martin C 

PROVIDER: S-EPMC7654796 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature