Three minutes to change preferences: perceptual fluency and response inhibition.

ABSTRACT: Perceptual fluency and response inhibition are well-established techniques to unobtrusively manipulate preference: objects are devalued following association with disfluency or inhibition. These approaches to preference change are extensively studied individually, but there is less research examining the impact of combining the two techniques in a single intervention. In short (3 min) game-like tasks, we examine the preference and memory effects of perceptual fluency and inhibition individually, and then the cumulative effects of combining the two techniques. The first experiment confirmed that perceptual fluency and inhibition techniques influence immediate preference judgements but, somewhat surprisingly, combining these techniques did not lead to greater effects than either technique al

SUBMITTER: McKean B 

PROVIDER: S-EPMC7657893 | biostudies-literature | 2020 Oct

REPOSITORIES: biostudies-literature