WeChat-based intervention to support breastfeeding for Chinese mothers: protocol of a randomised controlled trial.

ABSTRACT:

Background

Exclusive breastfeeding for the first 6 months of life is the optimal way to feed infants. However, recent studies suggest that exclusive breastfeeding rates in China remain low and are well below the recommended target. There has been evidence that a lack of awareness of, or exposure to, breastfeeding information is associated with poor breastfeeding practices. WeChat, the most widely used social networking platform in China, has shown some potential to promote health behaviours. We thus hypothesised that a breastfeeding intervention program delivered via WeChat would achieve at least a 10% increase in exclusive breastfeeding prevalence at 6 months compared to the control group.

Methods

A two-arm, parallel, multicentre randomised controlled trial of 1000 pregnant

SUBMITTER: Tang L 

PROVIDER: S-EPMC7676472 | biostudies-literature | 2020 Nov

REPOSITORIES: biostudies-literature