E-Cigarette Promotion on Twitter in Australia: Content Analysis of Tweets.

ABSTRACT:

Background

The sale of electronic cigarettes (e-cigarettes) containing nicotine is prohibited in all Australian states and territories; yet, the growing availability and convenience of the internet enable the promotion and exposure of e-cigarettes across countries. Social media's increasing pervasiveness has provided a powerful avenue to market products and influence social norms and risk behaviors. At present, there is no evidence of how e-cigarettes and vaping are promoted on social media in Australia.

Objective

This study aimed to investigate how e-cigarettes are portrayed and promoted on Twitter through a content analysis of vaping-related tweets containing an image posted and retweeted by Australian users and how the portrayal and promotion have emerged and trended over

SUBMITTER: McCausland K 

PROVIDER: S-EPMC7677022 | biostudies-literature | 2020 Nov

REPOSITORIES: biostudies-literature