Use of Facebook by Academic Medical Centers in Taiwan During the COVID-19 Pandemic: Observational Study.

ABSTRACT:

Background

The battle against COVID-19 remains ongoing, and social media has played an important role during the crisis for both communication and health promotion, particularly for health care organizations. Taiwan's success during the COVID-19 outbreak is well known and the use of social media is one of the key contributing factors to that success.

Objective

This nationwide observational study in Taiwan aimed to explore the use of Facebook by academic medical centers during the COVID-19 pandemic.

Methods

We conducted a nationwide observational study of all Facebook fan page posts culled from the official accounts of all medical centers in Taiwan from December 2019 to April 2020. All Facebook posts were categorized into either COVID-19-related posts or non-COVID-19-r

SUBMITTER: Chu WM 

PROVIDER: S-EPMC7683023 | biostudies-literature | 2020 Nov

REPOSITORIES: biostudies-literature