The Nutritional Profile of Food Advertising for School-Aged Children via Television: A Longitudinal Approach.

ABSTRACT: The prevalence of childhood obesity continues to increase. Screen time, one of the most documented reasons for the obesogenic environment, enhances childhood obesity, since advertisements for unhealthy food products are still broadcast on channels for children. This is presently one of the main challenges for the government in Spain, since the current laws and obligations are not updated. This study aims to analyze food advertising aimed at children on Spanish television in 2013 and 2018 on children's and general channels to test the effect of laws and obligations over time. In total, we viewed 512 h of the most viewed channels, two children's and two general channels, during the week and on weekends during specific periods of 2013 and 2018. Food advertising was categorized as core, non-co

SUBMITTER: Campos D 

PROVIDER: S-EPMC7698276 | biostudies-literature | 2020 Nov

REPOSITORIES: biostudies-literature