The affective priming paradigm as an indirect measure of food attitudes and related choice behaviour.

ABSTRACT: In this Registered Report, we assessed the utility of the affective priming paradigm (APP) as an indirect measure of food attitudes and related choice behaviour in two separate cohorts. Participants undertook a speeded evaluative categorization task in which target words were preceded by food primes that differed in terms of affective congruence with the target, explicit liking (most liked or least liked), and healthiness (healthy or unhealthy). Non-food priming effects were tested as a manipulation check, and the relationship between food priming effects and impulsive choice behaviour was also investigated using a binary food choice task. As predicted, priming effects were observed for both healthy and unhealthy foods, but there was no difference in the magnitude of these effects. This ma

SUBMITTER: Tzavella L 

PROVIDER: S-EPMC7704519 | biostudies-literature | 2020 Dec

REPOSITORIES: biostudies-literature