Perceived Importance of Factors in Cannabis Purchase Decisions: A Best-worst Scaling Experiment.

ABSTRACT:

Background

Consumers' access to cannabis has been considerably expanded in US states where recreational cannabis was legalized and commercialized. However, little is known about the important factors influencing consumers' purchase decisions in cannabis retail dispensaries. This study examined cannabis users' perceptions of the relative importance of policy-relevant factors when they made cannabis purchase decisions.

Methods

An online survey was administered to 817 adult cannabis users in seven states in the US (California, Colorado, Maine, Massachusetts, Nevada, Oregon, and Washington) that had approved cannabis commercialization by the time of interview in January 2018. Twenty policy-relevant cannabis attributes were evaluated, including those pertaining to product charact

SUBMITTER: Zhu B 

PROVIDER: S-EPMC7704653 | biostudies-literature | 2021 May

REPOSITORIES: biostudies-literature