Development and Pretesting of Hookah Tobacco Public Education Messages for Young Adults.

ABSTRACT: Young adults' hookah tobacco use is fueled by misperceptions about risks, appealing flavors, and social use. We developed and pretested public education messages to prevent and reduce hookah tobacco smoking among young adults. We used a two (user status: current hookah user, susceptible never user) by two (risk content: health harms or addiction) by three (message theme: harms/addiction risk alone, harms/addiction risk flavors, or harms/addiction risk social use) design with two messages/condition (n = 12 total messages). Young adults aged 18-30 (N = 713) were randomized to 1 of 12 messages and completed measures assessing message receptivity, attitudes, and negative emotional response. Harms messages were associated with greater receptivity (p < 0.001), positive attit

SUBMITTER: Phan L 

PROVIDER: S-EPMC7728075 | biostudies-literature | 2020 Nov

REPOSITORIES: biostudies-literature