Assessing User Retention of a Mobile App: Survival Analysis.

ABSTRACT:

Background

A mobile app generates passive data, such as GPS data traces, without any direct involvement from the user. These passive data have transformed the manner of traditional assessments that require active participation from the user. Passive data collection is one of the most important core techniques for mobile health development because it may promote user retention, which is a unique characteristic of a software medical device.

Objective

The primary aim of this study was to quantify user retention for the "Staff Hours" app using survival analysis. The secondary aim was to compare user retention between passive data and active data, as well as factors associated with the survival rates of user retention.

Methods

We developed an app called "Staff Hours" to au

SUBMITTER: Lin YH 

PROVIDER: S-EPMC7728530 | biostudies-literature | 2020 Nov

REPOSITORIES: biostudies-literature