The Impact of COVID-19 and Public Health Emergencies on Consumer Purchase of Scarce Products in China.

ABSTRACT: Objectives: During public health emergencies, people often scramble to buy scarce goods, which may lead to panic behavior and cause serious negative impacts on public health management. Due to the absence of relevant research, the internal logic of this phenomenon is not clear. This study explored whether and why public health emergencies such as the COVID-19 pandemic stimulate consumers' preference for scarce products. Methods: Applying the questionnaire survey method, two online surveys were conducted on the Credamo data platform in China. The first survey was launched in February and collected psychological and behavioral data from 1,548 participants. Considering the likelihood of population relocation due to the pandemic, a follow-up survey was conducted in August with 46

SUBMITTER: Jin X 

PROVIDER: S-EPMC7738437 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature