Stereotyping in the digital age: Male language is "ingenious", female language is "beautiful" - and popular.

ABSTRACT: The huge power for social influence of digital media may come with the risk of intensifying common societal biases, such as gender and age stereotypes. Speaker's gender and age also behaviorally manifest in language use, and language may be a powerful tool to shape impact. The present study took the example of TED, a highly successful knowledge dissemination platform, to study online influence. Our goal was to investigate how gender- and age-linked language styles-beyond chronological age and identified gender-link to talk impact and whether this reflects gender and age stereotypes. In a pre-registered study, we collected transcripts of TED Talks along with their impact measures, i.e., views and ratios of positive and negative talk ratings, from the TED website. We scored TED Speakers' (N

SUBMITTER: Meier T 

PROVIDER: S-EPMC7743969 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature