Measuring and Controlling for the Compromise Effect When Estimating Risk Preference Parameters.

ABSTRACT: The compromise effect arises when being close to the "middle" of a choice set makes an option more appealing. The compromise effect poses conceptual and practical problems for economic research: by influencing choices, it can bias researchers' inferences about preference parameters. To study this bias, we conduct an experiment with 550 participants who made choices over lotteries from multiple price lists (MPLs). Following prior work, we manipulate the compromise effect to influence choices by varying the middle options of each MPL. We then estimate risk preferences using a discrete-choice model without a compromise effect embedded in the model. As anticipated, the resulting risk preference parameter estimates are not robust, changing as the compromise effect is manipulated. To disentangle

SUBMITTER: Beauchamp JP 

PROVIDER: S-EPMC7747750 | biostudies-literature | 2020 Dec

REPOSITORIES: biostudies-literature