Facebook-Based Social Marketing to Reduce Smoking in Australia's First Nations Communities: An Analysis of Reach, Shares, and Likes.

ABSTRACT:

Background

Facebook is widely used by Australia's First Nations people and has significant potential to promote health. However, evidence-based guidelines for its use in health promotion are lacking. Smoking prevalence among Australia's First Nations people is nearly 3 times higher than other Australians. Locally designed programs in Aboriginal Community Controlled Health Services (ACCHOs) to reduce smoking often use Facebook.

Objective

This study reports on an analysis of the reach and engagement of Facebook posts with smoking prevention and cessation messages posted by ACCHOs in the Northern Territory, Australia.

Methods

Each service posted tobacco control content at least weekly for approximately 6 months. Posts were coded for the following variables: service poste

SUBMITTER: Hefler M 

PROVIDER: S-EPMC7759443 | biostudies-literature | 2020 Dec

REPOSITORIES: biostudies-literature