Innovation Strategies of the Spanish Agri-Food Sector in Response to the Black Swan COVID-19 Pandemic.

ABSTRACT: Health, financial, and social crises cause variations in the buying behaviour of food consumers as well as in the value they assign to food attributes and the place of purchase, leading to consumers with profiles that are more susceptible to these changes than others. Thus, it was observed that 61.4% of consumers modified their buying behaviour at the onset of the COVID-19 pandemic, with those who modified it the most being the people who stockpiled the most food and went panic buying more often. This has made it possible to establish the profile of different significant consumer segments, and as a response, food production/distribution companies can implement different innovative strategies aimed at decreasing the impact of stockpiling and, therefore, the shortage of food. The possible st

SUBMITTER: Brugarolas M 

PROVIDER: S-EPMC7762556 | biostudies-literature | 2020 Dec

REPOSITORIES: biostudies-literature