Behavioral Insights Into Micronutrient Powder Use for Childhood Anemia in Arequipa, Peru.

ABSTRACT: Childhood anemia remains a significant driver of morbidity in low- and middle-income countries, including Peru. To identify behavioral challenges to using micronutrient powder (MNP) that is given to supplement children's diets and prevent anemia, we applied a behavioral design approach to interviews and focus groups with 129 caregivers in Arequipa, Peru. We examined 3 key points in the decision-making process: accessing MNP through the health system; forming intentions to use MNP; and MNP use at the time of child feeding. Using the NUDGE (Narrow, Understand, Discover, Generate, Evaluate) approach, we identified the following behavioral barriers and facilitators: (1) caregivers' experiences with health care providers shaped their motivation to access MNP; (2) caregivers felt accessing MNP a

SUBMITTER: Brewer JD 

PROVIDER: S-EPMC7784068 | biostudies-literature | 2020 Dec

REPOSITORIES: biostudies-literature