Dataset Information

The effect of risk communication on preventive and protective Behaviours during the COVID-19 outbreak: mediating role of risk perception.

ABSTRACT:

Background

The COVID-19 outbreak is a global pandemic, during which the community preventive and protective behaviors play a crucial role in the containment and control of infection. This study was designed to contribute to the existing knowledge on how risk communication (RC) and risk perception (RP) affect protective and preventive behaviors (PPB) during the COVID-19 outbreak.

Methods

The required data were extracted from a national online survey of Iranian adults aged 15 and older during March 15-19, 2020 (n=3213). Data analysis was performed using structural equation modeling.

Results

The study findings reveal that RC has direct and indirect positive effects on PB. Furthermore, this study also provides new evidence indicating that RP mediates the relationship between RC and PB and there is a two-way relationship between RC and RP. These interactions may have impact on risk communication strategies which should be adopted during this pandemic.

Conclusion

The study findings have remarkable implications for informing future communications as well as interventions during this ongoing outbreak and subsequent national risk events.

SUBMITTER: Heydari ST

PROVIDER: S-EPMC7787415 | biostudies-literature | 2021 Jan

REPOSITORIES: biostudies-literature

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Publications

The effect of risk communication on preventive and protective Behaviours during the COVID-19 outbreak: mediating role of risk perception.

Heydari Seyed Taghi ST Heydari Seyed Taghi ST Zarei Leila L Sadati Ahmad Kalateh AK Moradi Najmeh N Akbari Maryam M Mehralian Gholamhossin G Lankarani Kamran Bagheri KB

BMC public health 20210106 1

<h4>Background</h4>The COVID-19 outbreak is a global pandemic, during which the community preventive and protective behaviors play a crucial role in the containment and control of infection. This study was designed to contribute to the existing knowledge on how risk communication (RC) and risk perception (RP) affect protective and preventive behaviors (PPB) during the COVID-19 outbreak.<h4>Methods</h4>The required data were extracted from a national online survey of Iranian adults aged 15 and ol ...[more]

PMID: 33407302

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Project description:In a pandemic context, public health events are receiving unprecedented attention, and identifying ways to enhance individual public health compliance behaviors has become an urgent practical problem. Considering that individual decisions are susceptible to group members' behaviors and that descriptive norms provide social information about the typical behaviors of others, we focused on the effects of the properties and reference groups of descriptive norms on public health compliance behaviors. We also investigated the mechanism with risk perception as a mediator and the applicable condition with behavioral visibility as a moderator. Through a 2 × 2 × 2 between-subject survey experiment with 529 subjects, we demonstrated that (1) compared with the negative norm, the positive norm was more effective in promoting public health compliance behaviors; (2) compared with the distal group norm, the proximal group norm more significantly promoted public health compliance behaviors; (3) the effect of the property of descriptive norms on public health compliance behaviors was weakened in the treatment of the proximal group norm; (4) risk perception partially mediated the association between the property of descriptive norms and public health compliance behaviors and fully mediated the effect of the interaction of the property and the reference group of descriptive norms on public health compliance behaviors; in the treatment of the negative-proximal group norm, individuals perceived more risk, thus effectively nudging their public health compliance behaviors; (5) compared with low-visibility behaviors, public health compliance behaviors were significantly stronger for high-visibility behaviors; (6) the property of descriptive norms had a weaker effect on public health compliance behaviors for low-visibility behaviors. In terms of theoretical significance, we refined the study of descriptive norms to promote the application of behavioral public policy. Moreover, the new model of public health compliance behaviors constructed in this study explains the mechanism and applicable conditions of public health compliance behaviors. In practical terms, this study has implications for designing intervention programs to nudge public health compliance behaviors.

Dataset Information

The effect of risk communication on preventive and protective Behaviours during the COVID-19 outbreak: mediating role of risk perception.

Background

Methods

Results

Conclusion

Publications

The effect of risk communication on preventive and protective Behaviours during the COVID-19 outbreak: mediating role of risk perception.

Similar Datasets

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