#Caremongering: A community-led social movement to address health and social needs during COVID-19.

ABSTRACT:

Background

To combat social distancing and stay-at-home restrictions due to COVID-19, Canadian communities began a Facebook social media movement, #Caremongering, to support vulnerable individuals in their communities. Little research has examined the spread and use of #Caremongering to address community health and social needs.

Objectives

We examined the rate at which #Caremongering grew across Canada, the main ways the groups were used, and differences in use by membership size and activity.

Methods

We searched Facebook Groups using the term "Caremongering" combined with the names of the largest population centres in every province and territory in Canada. We extracted available Facebook analytics on all the groups found, restricted to public groups that operated in

SUBMITTER: Seow H 

PROVIDER: S-EPMC7808573 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature