Your reviews or mine? Exploring the determinants of "perceived helpfulness" of online reviews: a cross-cultural study.

ABSTRACT: E-commerce platforms allow customers to post online reviews about their products, but many of these reviews remain non-voted by existing customers. Current literature on the perceived helpfulness of online reviews has overlooked the effect of these non-voted reviews. Additionally, current studies lack the cross-cultural perspective to help analyze the influence of cultural factors during an analysis of online reviews in an e-commerce platform. This study proposes a novel cross-cultural framework using online consumer reviews from a global e-commerce retailer to investigate these shortcomings. Our study has twofold contributions: firstly, we identified the significant predictors (such as review-title, review sentiments, star rating, social context, and

SUBMITTER: Biswas B 

PROVIDER: S-EPMC7808931 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature