Recruiting participants for an international mHealth study via Facebook Ads: Experiences from the Untire App RCT.

ABSTRACT:

Introduction

Social media recruitment via Facebook Ads seems to be a promising method for large-scale international trials examining the effectiveness of mHealth interventions. However, little is known about this method in terms of strategy, reach, and costs in the context of psycho-oncology. This paper presents the results of the recruitment strategy that was applied in the Untire app study and shows how many participants could be reached using advertisements (i.e., Ads) on Facebook, who participated, and what it cost.

Method

The Untire app study is a randomized controlled trial targeted at cancer patients and survivors across four English-speaking countries (i.e., Australia, Canada, the U.K., and the U.S.A.). Reach was assessed by the number of people who were shown the Ad

SUBMITTER: Spahrkas SS 

PROVIDER: S-EPMC7811041 | biostudies-literature | 2021 Mar

REPOSITORIES: biostudies-literature