Developing Pictorial Cigarillo Warnings: Insights From Focus Groups.

ABSTRACT:

Introduction

The Food and Drug Administration (FDA) selected six text-only warnings for cigarillos to be implemented on packaging and advertising. Pictorial warnings are more effective at discouraging cigarette use than text-only warnings, yet no research exists for cigarillos. We sought to understand what types of images might be most effectively paired with the cigarillo text warnings to inform broad principles for developing pictorial warnings, with a focus on young adults, who have the highest rate of cigarillo use.

Methods

We conducted five focus groups with a total of N = 30 young adult cigarillo users and susceptible nonusers (53% female, 50% White, and 33% Black). Participants were shown four to eight unique images for each of the six text statements and were asked a

SUBMITTER: Cornacchione Ross J 

PROVIDER: S-EPMC7822103 | biostudies-literature | 2021 Jan

REPOSITORIES: biostudies-literature