Message framing to inform cancer prevention pricing interventions in the UK and USA: a factorial experiment, 2019.

ABSTRACT:

Objectives

To advance understanding of how message framing can be used to maximise public support across different pricing policies for alcohol, tobacco and sugary drinks/foods that prevent consumption of cancer-causing products.

Design

We designed a 3×4×3 randomised factorial experiment to test responses to messages with three pricing policies, four message frames and three products.

Setting

Online survey panel (Qualtrics) in 2019.

Participants

Adults (N=1850) from the UK and USA.

Interventions

Participants randomly viewed one of 36 separate messages that varied by pricing policy (increasing taxes, getting rid of price discounts, getting rid of low-cost products), four frames and product (alcohol, tobacco, sugary drinks/foods).

Primary and secondary

SUBMITTER: Lee JGL 

PROVIDER: S-EPMC7839858 | biostudies-literature | 2021 Jan

REPOSITORIES: biostudies-literature