Assessing cigarette packaging and labelling policy effects on early adolescents: results from a discrete choice experiment.

ABSTRACT:

Introduction

Cigarette packaging is a primary channel for tobacco advertising, particularly in countries where traditional channels are restricted. The current study evaluated the independent and interactive effects of cigarette packaging and health warning label (HWL) characteristics on perceived appeal of cigarette brands for early adolescents in Mexico.

Methods

A discrete choice experiment (DCE) was conducted with early adolescents, aged 12-14 years (n=4251). The DCE involved a 3×2⁵ design with six attributes: brand (Marlboro, Pall Mall, Camel), tobacco flavour (regular, menthol), flavour capsule (none, 1 or 2 capsules), presence of descriptive terms, branding (vs plain packaging), HWL size (30%, 75%) and HWL content (emphysema vs mouth cancer). Participants vi

SUBMITTER: Barrientos-Gutierrez I 

PROVIDER: S-EPMC7855531 | biostudies-literature | 2020 Jul

REPOSITORIES: biostudies-literature