Look at that!-The effect pictures have on consumer preferences for in ovo gender determination as an alternative to culling male chicks.

ABSTRACT: Gender determination in incubated eggs (in ovo) has the potential to substitute the highly discussed practice of culling male layer chicks. The aim of this study was to investigate the effect pictures have on peoples' preferences toward in ovo sexing at different stages of embryonic development and chick culling. For this purpose, an online survey was conducted with a representative sample of 482 respondents in Germany. A within-subject design with 2 choice experiments was used to investigate the influence pictures have on respondents' preferences and willingness to pay. The first-choice experiment contained plain text only; the second contained also pictures of a chick or the incubated eggs at the corresponding stages of development. Findings reveal that in ovo gender determination at eac

SUBMITTER: Reithmayer C 

PROVIDER: S-EPMC7858000 | biostudies-literature | 2021 Feb

REPOSITORIES: biostudies-literature