Opportunity Finding by Nascent Entrepreneurs: Accidental or Purposeful?

ABSTRACT:

Purpose

This research studies an important, but relatively unexplored entrepreneurial aspect: motivation and aspiration on opportunity finding/discovery.

Design/methodology/approach

This study surveyed 230 nascent entrepreneurs on their opportunity finding behavior. A poisson regression and a logistic analysis were conducted to discover the relationship between motivation/aspiration and opportunity search behavior.

Findings

Motivation and aspiration interact to influence active search in a positive way. However, only willingness to become an entrepreneur is found to search for opportunities purposefully.

Research limitations/implications

Participants of the research are from a Midwest state in United States. Future research may collect sample from more and larg

SUBMITTER: Zhou R 

PROVIDER: S-EPMC7875887 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature