Recruitment of Participants for a 3D Virtual Supermarket: Cross-sectional Observational Study.

ABSTRACT:

Background

Virtual supermarkets offer a practical and affordable setting to test the efficacy of different pricing and nudging strategies before they are implemented in the real world. Despite the advantages of using virtual supermarkets for this purpose, conducting studies in online settings is challenging with regard to recruitment and retention of sufficient and suitable participants.

Objective

To describe cost, time, and retention with regard to participants recruited using various strategies and potential sociodemographic differences between participants recruited via different strategies.

Methods

This cross-sectional study used data from a randomized controlled trial in which 455 Dutch adults with low and high educational levels were invited to shop 5 times in a

SUBMITTER: Hoenink JC 

PROVIDER: S-EPMC7902190 | biostudies-literature | 2021 Feb

REPOSITORIES: biostudies-literature