Flavor and product messaging are the two most important drivers of electronic cigarette selection in a choice-based task.

ABSTRACT: Electronic cigarette use-vaping-is increasingly popular. Various product factors may influence an individual's choice of e-cigarette. To provide an evidence base for e-cigarette regulation, a better understanding of the role different product attributes play in product preferences is needed. Here, we used conjoint analysis to quantify different factors that influence e-cigarettes choices, including flavors, nicotine level, customizability, or use of e-cigarettes to manage appetite/food craving. Young adults completed a set of choice-based conjoint tasks online. Choice Based Conjoint analysis (CBC) was used to determine utility scores for each attribute. Young adults (n = 587) who vaped at least once per week were included in analyses; gender differences were explored. Flavor was the most i

SUBMITTER: Baker AN 

PROVIDER: S-EPMC7907091 | biostudies-literature | 2021 Feb

REPOSITORIES: biostudies-literature