Dataset Information

Moral Convictions and Meat Consumption-A Comparative Study of the Animal Ethics Orientations of Consumers of Pork in Denmark, Germany, and Sweden.

ABSTRACT: The relationship between animal ethics orientations and consumer demand for meat with high standards of animal welfare, and the way this relationship plays out in different countries, is not well understood. Using pork as a case study, this comparative study aims to identify the animal ethics orientations that drive purchases of welfare meat in Denmark, Germany, and Sweden. Cross-sectional questionnaire data from representative samples of approximately 1600 consumers in each country were collected. A segmentation of pork consumers (using latent profile analysis) was carried out. In all three countries, two subgroups were concerned about farm animal welfare: the first subgroup was driven by animal rights values; the second subgroup by animal protection values, where the main principle was that "it is all right to use animals as long as they are treated well". Other consumer groups are less concerned about farm animal welfare and display little or no preference for welfare pork. In all three countries, dual demand for welfare pork exists. The findings of this study can be used, among others, to understand the marketability of enhanced welfare animal products and the potential for market-driven animal welfare improvements.

SUBMITTER: Lund TB

PROVIDER: S-EPMC7912257 | biostudies-literature | 2021 Jan

REPOSITORIES: biostudies-literature

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Moral Convictions and Meat Consumption-A Comparative Study of the Animal Ethics Orientations of Consumers of Pork in Denmark, Germany, and Sweden.

Lund Thomas B TB Denver Sigrid S Nordström Jonas J Christensen Tove T Sandøe Peter P

Animals : an open access journal from MDPI 20210128 2

<h4>Background</h4>The relationship between animal ethics orientations and consumer demand for meat with high standards of animal welfare, and the way this relationship plays out in different countries, is not well understood. Using pork as a case study, this comparative study aims to identify the animal ethics orientations that drive purchases of welfare meat in Denmark, Germany, and Sweden.<h4>Methods</h4>Cross-sectional questionnaire data from representative samples of approximately 1600 cons ...[more]

PMID: 33525675

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Project description:Advances in science and technology has led to the rise of different issues in relation to human life and security as well as the environment. These issues also paved the way for the field of Bioethics with its principles aiming to uphold moral standards on these issues. This study aimed to test and modify the theoretical models of the factors influencing the conviction schemas of BS Biology Bioethics students of a state university toward bioethical issues. One hundred ten (110) undergraduate students were pre-tested and post-tested for comprehension of Bioethics principles, moral disengagement, and convictions toward bioethical issues. Identified personal factors were also retrieved for testing. Results showed that the Bioethics course has increased the participants’ comprehension of Bioethics principles, moral disengagement, and convictions. Stepwise multiple regression results revealed that anxiety, extraversion, exposure to media, and moral disengagement can predict pre-convictions. On the other hand, only moral disengagement was found to predict post-convictions. Furthermore, moral disengagement can be predicted by convictions before the course while anxiety, openness to change, and convictions were the predictors after the course. The proposed theoretical model was for tested goodness of fit using Structural Equation Modeling (SEM) and acceptance was based on the model fit criteria. Since the proposed model was not found to fit the data, this was revised based on the results of multiple regression and correlation among exogenous variables. Three models were constructed and found to fit the data adequately. These models show the direct and indirect effects of personal factors and moral disengagement on convictions. The mediating effects of moral disengagement and convictions to each other were also shown. Findings further imply that the ability to understand the principles does not influence convictions, but rather moral disengagement has a greater influence on the said factor. Improving moral education by integrating Bioethics to the curriculum is recommended to further strengthen the moral judgement and reasoning of students. Supplementary Information The online version contains supplementary material available at 10.1007/s40889-022-00149-3.

Dataset Information

Moral Convictions and Meat Consumption-A Comparative Study of the Animal Ethics Orientations of Consumers of Pork in Denmark, Germany, and Sweden.

Publications

Moral Convictions and Meat Consumption-A Comparative Study of the Animal Ethics Orientations of Consumers of Pork in Denmark, Germany, and Sweden.

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