Food Choice Determinants and Perceptions of a Healthy Diet among Italian Consumers.

ABSTRACT: Healthy food choices are crucial for a healthy lifestyle. However, food choices are complex and affected by various factors. Understanding the determinant factors affecting food choices could aid policy-makers in designing better strategies to promote healthy food choices in the general public. This study aims to evaluate the food choice motivations and to segment consumer groups, according to their food choice motivations, in a sample of 531 Italian consumers (collected by convenience sampling), through offline and online survey platforms. K-means cluster analysis was applied to identify consumer groups using six food choice motivation categories (health, emotional, economic and availability, social and cultural, environmental and political, and marketing and commercial). The results sugg

SUBMITTER: Wongprawmas R 

PROVIDER: S-EPMC7913531 | biostudies-literature | 2021 Feb

REPOSITORIES: biostudies-literature