The importance of behavioral data to identify online fake reviews for tourism businesses: a systematic review.

ABSTRACT: In the last several decades, electronic word of mouth (eWOM) has been widely used by consumers on different digital platforms to gather feedback about products and services from previous customer behavior. However, this useful information is getting blurred by fake reviews-i.e., reviews that were created artificially and are thus not representative of real customer opinions. The present study aims to thoroughly investigate the phenomenon of fake online reviews in the tourism sector on social networking and online reviews sites. To this end, we conducted a systematic review of the literature on fake reviews for tourism businesses. Our focus was on previous studies that addressed the following two main topics: (i) tourism (ii) fake reviews. Scientific databases were used to collect relevant

SUBMITTER: Reyes-Menendez A 

PROVIDER: S-EPMC7924504 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature