Types of Privacy Expectations.

ABSTRACT: Understanding user privacy expectations is important and challenging. General Data Protection Regulation (GDPR) for instance requires companies to assess user privacy expectations. Existing privacy literature has largely considered privacy expectation as a single-level construct. We show that it is a multi-level construct and people have distinct types of privacy expectations. Furthermore, the types represent distinct levels of user privacy, and, hence, there can be an ordering among the types. Inspired by expectations-related theory in non-privacy literature, we propose a conceptual model of privacy expectation with four distinct types - Desired, Predicted, Deserved and Minimum. We validate our proposed model using an empirical within-subjects study that examines the effect of privacy exp

SUBMITTER: Rao A 

PROVIDER: S-EPMC7931868 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature