Awareness and interest in IQOS heated tobacco products among youth in Canada, England and the USA.

ABSTRACT:

Introduction

Heated tobacco products (HTPs), such as IQOS, have been introduced in a growing number of international markets. However, little is known about perceptions of HTP products among youth.

Methods

Data are from wave 1 of the International Tobacco Control Youth Tobacco and E-cigarette Survey (2017), a web-based cohort survey of people aged 16-19 years from Canada, England and the USA. Respondents (n=12 064) were shown an image of IQOS and asked about their awareness, interest in trying and susceptibility to trying the product. Youth awareness, interest in trying and susceptibility to trying IQOS were analysed using descriptive statistics, and logistic regression models were used to examine correlates of these outcomes.

Results

Overall, 7.0% of youth reported a

SUBMITTER: Czoli CD 

PROVIDER: S-EPMC7958490 | biostudies-literature | 2020 Jan

REPOSITORIES: biostudies-literature