Young People's Experiences and Perceptions of YouTuber-Produced Health Content: Implications for Health Promotion.

ABSTRACT: The growing diversity and uptake of social media has increased the sources of health information available to young people. YouTube is one of the most popular social media platforms for young people in the United Kingdom, and YouTubers are the most important influencers on the platform producing diverse health content. They are increasingly recognized by popular media and public health organizations as a potentially influential source of health information for young people. This study aimed to qualitatively explore young people's experiences and perceptions of YouTuber health content. Focus groups (November 2017 to January 2018) with 85 young people (13-18 years) were recruited from schools in a single county in North West England. The findings suggest young people's engagement with YouTub

SUBMITTER: Harris J 

PROVIDER: S-EPMC7961622 | biostudies-literature | 2021 Apr

REPOSITORIES: biostudies-literature