Italian Food? Sounds Good! Made in Italy and Italian Sounding Effects on Food Products' Assessment by Consumers.

ABSTRACT: Italian Sounding-i. e., the Italian appearance of a product or service brand irrespective of its country of origin-represents a global market phenomenon affecting a wide range of economic sectors, particularly the agro-food sector. Although its economic impact has been repeatedly stressed from different points of view (policy, economy, culture, etc.), systematic scientific knowledge regarding its social-psychological bases is lacking. Three studies carried out in three different countries (Italy, China, and USA) address this literature gap. Different consumer groups (both native and/or non-native) are targeted regarding major product categories pre-selected categories, which are the major Italian food goods within the specific country according to piloting (oil and/or pasta). In each study

SUBMITTER: Bonaiuto F 

PROVIDER: S-EPMC7966714 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature