Cost-benefit model for multi-generational high-technology products to compare sequential innovation strategy with quality strategy.

ABSTRACT: In the rapidly changing high-tech industry, firms that produce multi-generational products struggle to consistently introduce new products that are superior in innovativeness. However, developing innovative products in a short time sequence period is likely to cause quality problems. Therefore, considering time and resource constraints, two kinds of strategies are commonly employed: sequential innovation strategy, sequentially introducing a new generation of technology product at every launch interval, ensuring timely innovativeness but with relatively uncertain quality, or quality strategy, intermittently introducing a new generation of products, together with a derivative model between generations to enhance the quality. In this study, we propose a framework for a cost-benefit analysis t

SUBMITTER: Kim HJ 

PROVIDER: S-EPMC8026067 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature