Perception of service quality, satisfaction, and behavioral intentions in Ayurveda healthcare.

ABSTRACT:

Background

Based on the previous literature it is confirmed that Performance-based service quality and patient satisfaction are major antecedents of behavioral intentions in the healthcare sector. Here, the study deals with the same variables under the framework of Ayurveda healthcare.

Objectives

The study is an attempt to understand the perceptional differences of healthcare consumers in Ayurveda, by analyzing the relationship between the service quality, satisfaction, and behavioral intentions in Ayurveda.

Materials and methods

Using the convenient sampling technique, 404 samples were collected through direct interview, with a structured questionnaire from the in-patients of 20 accredited Ayurveda hospitals from the northern part of Kerala, a southern state of India

SUBMITTER: Suhail P 

PROVIDER: S-EPMC8039342 | biostudies-literature | 2021 Jan-Mar

REPOSITORIES: biostudies-literature