Emergent gambling advertising; a rapid review of marketing content, delivery and structural features.

ABSTRACT:

Background

Gambling advertising is well-funded and has become increasingly sophisticated in recent years. As the presence and pervasiveness of gambling advertising increases, there is a corresponding need for empirical understanding of the characteristics and trends associated with emergent gambling advertisements and marketing. However, there is limited data on this rapidly evolving phenomenon.

Methods

A rapid review was undertaken of the empirical research (2015-2020) that focused upon the content, delivery and structural features incorporated within emerging gambling advertising.

Results

Twenty-five studies were included in the review. The majority of these studies were conducted in either the UK or Australia; two jurisdictions that have unique and particularly lib

SUBMITTER: Torrance J 

PROVIDER: S-EPMC8043759 | biostudies-literature | 2021 Apr

REPOSITORIES: biostudies-literature