Psychological Distance Toward Air Pollution and Purchase Intention for New Energy Vehicles: An Investigation in China.

ABSTRACT: Air pollution in China has been drawing considerable attention in recent years. The emergence of new energy vehicles (NEVs) provides hope to reduce air pollutant emission. However, consumers' recognition and acceptance of NEVs remain at the early stage. This research aims to explore how consumers' environmental concern influences their NEV purchase intention. Specifically, this research conducted an online survey and an experiment to address the following issues: (1) how consumers' psychological distance (PD) toward air pollution influences their purchase intention for NEVs, and does their risk perception of the consequences of air pollution mediate this influence; (2) whether consumers' perceived price level of NEVs plays a moderating role in the relationship between risk perception and p

SUBMITTER: Liu W 

PROVIDER: S-EPMC8046919 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature