The Effect of Persuasive Messages in Promoting Home-Based Physical Activity During COVID-19 Pandemic.

ABSTRACT: We tested the plausibility of a persuasion model to understand the effects of messages framed in terms of gain, non-loss, loss, and non-gain, and related to the physical, mental and social consequences of doing physical activity at home during the lockdown restrictions. 272 Italian participants responded to a questionnaire on their attitude and intention at Time 1, frequency of past behavior, and self-efficacy related to exercising at home. Then, participants were randomly assigned to four different message conditions: (a) gain messages focused on the positive outcomes associated with doing physical activity at home; (b) non-loss messages focused on the avoided negative outcomes associated with doing physical activity at home; (d) loss messages focused on the negative outcomes associated w

SUBMITTER: Carfora V 

PROVIDER: S-EPMC8047668 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature