Fresher with flavour: young women smokers' constructions and experiences of menthol capsule cigarettes and regular cigarettes.

ABSTRACT:

Background

Flavour capsule cigarettes are one of the fastest growing segments of the tobacco market, and there is evidence that Australian young people are increasingly using menthol flavoured capsule cigarettes. This qualitative research examines how young women construct and experience menthol flavour capsule cigarettes as part of their smoking practices, and explores the perceived differences between menthol capsule cigarettes and regular cigarettes. Semi-structured face-to-face in-depth interviews were conducted with 41 Australian young women smokers, using a constructivist grounded theory approach.

Results

Findings reveal that the perceived fresh and improved taste of menthol and the ability to customise the smoking process positively contributed to young women's experi

SUBMITTER: Gilbert E 

PROVIDER: S-EPMC8051088 | biostudies-literature | 2021 Apr

REPOSITORIES: biostudies-literature