Developing targeted client communication messages to pregnant women in Bangladesh: a qualitative study.

ABSTRACT:

Background

Timely and appropriate evidence-based practices during antenatal care improve maternal and neonatal health. There is a lack of information on how pregnant women and families perceive antenatal care in Bangladesh. The aim of our study was to develop targeted client communication via text messages for increasing antenatal care utilization, as part of an implementation of an electronic registry for maternal and child health.

Methods

Using a phenomenological approach, we conducted this qualitative study from May to June 2017 in two sub-districts of Chandpur district, Bangladesh. We selected study participants by purposive sampling. A total of 24 in-depth interviews were conducted with pregnant women (n = 10), lactating women (n = 5), husbands (n = 5), and mothers-in-l

SUBMITTER: Pervin J 

PROVIDER: S-EPMC8056650 | biostudies-literature | 2021 Apr

REPOSITORIES: biostudies-literature