Understanding Young Adults' E-cigarette Use through the Theory of Planned Behavior.

ABSTRACT:

Objective

The use of e-cigarettes among college undergraduates is a prevalent problem across the United States. Guided by the Theory of Planned Behavior (TPB), we examined the relationship between memorable messages and early adulthood e-cigarette use.

Methods

We recruited 159 students to complete a survey at Time 1 and 126 of those students completed the second survey.

Results

Structural equation modeling demonstrated that attitudes and norms are significantly associated with intentions to use e-cigarettes, whereas efficacy is negatively associated with intentions to use. Intentions were positively associated with actual use of e-cigarettes at Time 2.

Conclusions

Our findings contribute to understanding young adults' experiences with alternative tobacco produc

SUBMITTER: Scheinfeld E 

PROVIDER: S-EPMC8074637 | biostudies-literature | 2019 Mar

REPOSITORIES: biostudies-literature