Qualitative analysis of visual risk communication on twitter during the Covid-19 pandemic.

ABSTRACT:

Background

The Covid-19 pandemic is characterized by uncertainty and constant change, forcing governments and health authorities to ramp up risk communication efforts. Consequently, visuality and social media platforms like Twitter have come to play a vital role in disseminating prevention messages widely. Yet to date, only little is known about what characterizes visual risk communication during the Covid-19 pandemic. To address this gap in the literature, this study's objective was to determine how visual risk communication was used on Twitter to promote the World Health Organisations (WHO) recommended preventative behaviours and how this communication changed over time.

Methods

We sourced Twitter's 500 most retweeted Covid-19 messages for each month from January-October 2

SUBMITTER: Sleigh J 

PROVIDER: S-EPMC8079223 | biostudies-literature | 2021 Apr

REPOSITORIES: biostudies-literature