The Potential Effectiveness of COVID-Related Smoking Cessation Messages in Three Countries.

ABSTRACT:

Introduction

Health authorities are advising smokers to quit to reduce their COVID-related risk. The types of messages that may be effective in alerting smokers to this risk and encouraging a quit attempt are unknown. The aim of this study was to test a series of messages to identify potentially effective communication approaches.

Methods

An online survey was completed by 1509 smokers across three countries (Australia: n = 604; New Zealand: n = 304; United Kingdom: n = 601) in April-May 2020. Respondents were randomly assigned to view just one of four quit messages, two of which explicitly referred to the coronavirus, one referred to risk of chest infection, and one encouraged cessation for financial reasons. Outcome variables included quit intentions, further information se

SUBMITTER: Pettigrew S 

PROVIDER: S-EPMC8083603 | biostudies-literature | 2021 Jun

REPOSITORIES: biostudies-literature