The European tomato market. An approach by export competitiveness maps.

ABSTRACT: Most empirical studies examining the export competitiveness of a country in a target market are undertaken by focusing on supply, only analysing the group of competing countries. In addition, if the target market to be analysed is extensive, like the European Union, it is generally analysed as a whole. This study presents an evaluation of the tomato export competitiveness, from a differentiated demand perspective, analysing its main customers markets in the context of European Union. The methodological framework is implemented through Constant Market Share to analyze variations in exports, allowing the portion attributable to competitiveness and segregation into general or specific competitiveness to be quantified. The Constant Market Share was adapted to focus on the differentiated demand

SUBMITTER: Capobianco-Uriarte MLM 

PROVIDER: S-EPMC8092757 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature