Environmental awareness and guests' intention to visit green hotels: The mediation role of consumption values.

ABSTRACT: The paper aimed at examining the influence of consumer's environmental awareness on their intention to visit green hotels in north Cyprus, the mediation role of consumption values. Research on eco-friendly hotels stressed that conventional hotels do not make available to consumers the environmental awareness and consumption values, whereas, there is possibility that these benefits might not sit well with the hotel potential consumers. Aside highlighting the features of green hotels, it is imperative to examine how consumers perceive consumption values. A questionnaire-based survey was used to examine the study's objectives. A total of 400 customers at 20 five-stars hotels that were randomly selected across the 3 big cities in north Cyprus (Girne, Lefkosa, and Magusa) were approached and in

SUBMITTER: Demir M 

PROVIDER: S-EPMC8101960 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature