Analyzing the importance of attributes for Brazilian consumers to replace conventional beef with cultured meat.

ABSTRACT: Cultured meat has been proposed as an alternative source of protein to overcome the environmental and ethical problems associated with conventional meat production. However, the lack of consumers' acceptance could be a major barrier to the introduction of cultured meat on a large scale. Despite Brazil being one of the countries that consumes the most meat per capita, little is known about Brazilian consumers' preferences for alternative meat. The objective of this study is to identify which attributes influence consumers to possibly replace conventional beef meat with cultured meat in Brazil. An online survey was conducted, and Best-worst scaling methodology was applied to a sample of 225 consumers. The sampling leaned towards educated and employed residents of the southeast region of Braz

SUBMITTER: de Oliveira GA 

PROVIDER: S-EPMC8104404 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature