Exposure to e-cigarette TV advertisements among U.S. youth and adults, 2013-2019.

ABSTRACT:

Introduction

E-cigarette advertising has been shown to increase e-cigarette awareness and use. Although e-cigarette marketing in the early 2010s has been well-documented, little is known about how it has changed in recent years in response to the regulatory scrutiny from the FDA and the Congress to combat youth vaping epidemic. This study aims to examine the exposure to e-cigarette TV advertising among youth and adults in the U.S. from 2013 to 2019, overall and by media market and brand.

Methods

Quarterly data on e-cigarette TV advertising exposure, measured by target rating points (TRPs), and expenditures from 2013 to 2019 were compiled from the StradegyTM of Kantar Media. Trends of quarterly e-cigarette advertising TRPs were reported by age group, market, and brand.

Res

SUBMITTER: Duan Z 

PROVIDER: S-EPMC8104405 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature