Crowdsourcing to design a marketing package to promote a WHO digital mental health intervention among Chinese young adults.

ABSTRACT:

Background

Digital mental health is an emerging field that can leverage technology and mobile apps to deliver mental health treatment to populations in areas with limited mental health services. Despite widespread availability of these apps, uptake remains low. Enhanced marketing is necessary to increase public engagement. There is growing recognition that mental health intervention beneficiaries should be engaged in all phases of treatment development, adaptation, and delivery. Crowdsourcing - consulting the public to solve problems and sharing the solutions - can foster community-informed ideas for public health, but has yet been applied to digital mental health marketing.

Objective

With the goal of engaging potential intervention beneficiaries in digital mental health dis

SUBMITTER: Ling R 

PROVIDER: S-EPMC8138601 | biostudies-literature | 2021 Sep

REPOSITORIES: biostudies-literature